I never aware of UO music. It’s a music label/service/sub-brand by big apparel retailer Urban Outfitters and they features good and unique artist named Dev Hynes goes by the name of Blood Orange. Like in this video, he approaches through 80s influenced style of soul music and it made with partly thin taste on purpose.
As everybody knows, almost all of recent pop music from African American people became more “white,” but Blood Orange get into that kind of music because of his love, and it made his music so cool. In this point, the visuals of this video emphasize the concept of his music.
Also you can find a lady Gia Coppola, the grand daughter of the Coppola directed this video and show her appreciation with Blood Orange. It’s pretty…interesting, anyway.
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For the 18th video in the UO Music Video Series, Gia Coppola jumps into the control room to direct this dance video for Blood Orange, partly inspired by daytime television performances. This music video follows the release of Palo Alto, Gia’s motion picture directorial debut, which features a dreamy soundtrack by frontman Dev Hynes. For a closer look at the making of “You’re Not Good Enough”, follow Dev, Gia, and the rest of the crew behind the scenes here: blog.urbanoutfitters.com/bloodorange Don’t forget to subscribe to the Urban Outfitters YouTube channel, and check out all 18 past videos from The UO Music Video Series here: http://bit.ly/OaOFLl